For primitive people inanimate object, which is religiously honored and they attribute to him supernatural power.
It is a connection of sexual desire with objects or parts of a persons of the opposite sex.
Cash commoclity fetish.
From the evoluation of surface exchange processes as a fundametal charateristic of brand productions.
FETIS
VENUS – was worshiped thausends of years ago.
BEAUTY – fatal if you aren't beautiful and appreciated.